Mar 16

Ford’s Mobile Movie Theaters

Ford Autonomous Vehicle Entertainment System


The Consumer Electronics Show (CES) is a great time for companies to announce their big plans. This year’s was no difference, as Ford proudly explained that it is tripling the amount of its autonomous vehicle testing.

One reason for doing this is that the Ford Motor Company is already thinking of the next step, beyond simple autonomous driving. There is a vision for vehicles to become mobile movie theaters.

There is a patent for this technology, which details screens and projectors that vanish into the ceiling when the driver needs to take over the wheel. The patent is being referred to as an “Autonomous Vehicle Entertainment System.”

The car will have two modes: autonomous, where the movie is displayed on a projection screen covering the windshield; and non-autonomous, where the screen and projector retract and the movie is then displayed on a smaller integrated screen on the dashboard area.

Although Ford is definitely thinking beyond the immediate future, CEO Mark Fields does make it clear that the “priority is in making the first Ford autonomous vehicle accessible to the masses and truly enhancing customer’s lives.”

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